Department of Agricultural and Resource Economics
Permanent URI for this community
These digital collections consist of theses, dissertations, and faculty publications from the Department of Agricultural and Resource Economics. Also included is a collection of Extension and Outreach publications provided by the department.
Browse
Browsing Department of Agricultural and Resource Economics by Author "Appleby, Christopher, author"
Now showing 1 - 4 of 4
Results Per Page
Sort Options
Item Open Access A description of agriculture production in the Colorado River Basin(Colorado State University. Libraries, 2011) Appleby, Christopher, author; Pritchett, James, author; Colorado State University, Department of Agricultural and Resource Economics, publisherItem Open Access A description of water transfers in the Colorado River Basin(Colorado State University. Libraries, 2011) Appleby, Christopher, author; Pritchett, James, author; Colorado State University, Department of Agricultural and Resource Economics, publisherItem Open Access Measuring consumer willingness to pay for reduced sulfur dioxide content in wine: a conjoint analysis(Colorado State University. Libraries, 2012) Appleby, Christopher, author; Costanigro, Marco, advisor; Thilmany, Dawn, committee member; Menke, Stephen, committee memberAs sulfites are often perceived by consumers as causing headaches and migraines, differentiated wines based on their sulfite content may be a profitable marketing avenue. Using stated choice methods, a sample of 223 wine consumers participated in a conjoint experiment where 36 hypothetical wine labels were ranked. Collected data included socio-demographic information, subjective experiences with headaches, and purchasing behavior. The results indicate that quality and price are the primary factors influencing wine choice, while "no sulfites added" labeling does not directly determine the purchasing decision. However, we find strong evidence that, at parity with price and quality, the average consumer is willing to pay $0.64 for no sulfites added in wine. Additionally, a substantial segment (34.08%) of the consumer population is willing to pay a greater premium of $1.23 for no sulfites added, indicating a potential niche market to which marketing promotions could be targeted.Item Open Access The wine headache: consumer perceptions, marketing, and pricing implications for non-sulfited wines(Colorado State University. Libraries, 2012-12) Appleby, Christopher, author; Costanigro, Marco, author; Thilmany-McFadden, Dawn, author; Colorado State University, Department of Agricultural and Resource Economics, publisherThis report covers the following ke points for the wine industry: A considerable share of consumers believe that sulfites in wine cause headaches; Consumers reporting headaches after moderate wine consumption are particularly receptive to low-sulfite wine marketing assurances; Consumers are willing to pay a small premium for low-sulfite wines, but only if it does not com-promise quality levels. Marketing opportunities may be particularly attractive to smaller producers if they determine small batch production methods result in reduced wine spoilage risks.