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Market access through innovation: the case for dried watermelon in Malawi

dc.contributor.authorBanning, Brooke E., author
dc.contributor.authorMagnan, Nicholas, advisor
dc.contributor.authorConstanigro, Marco, committee member
dc.contributor.authorDavis, Jessica, committee member
dc.date.accessioned2025-06-02T15:20:12Z
dc.date.available2025-06-02T15:20:12Z
dc.date.issued2025
dc.description.abstractFarmers in Malawi face the dual challenges of low income and substantial post-harvest losses. Drying fruit offers a viable solution by preserving produce that would otherwise be wasted and allowing farmers to access high-value markets. However, no existing literature examines the demand for dried fruits in Malawi or the profitability of selling them domestically. This study investigates the feasibility of drying watermelon as a value-added product and assesses consumer willingness to pay (WTP) in Lilongwe, Malawi. A multiple price listing mechanism was used to elicit WTP for both solar- and electric-dried watermelon, along with a cost-benefit analysis comparing the two drying methods. The findings indicate that, while dried watermelon is unfamiliar to Malawian consumers, there is considerable demand. According to findings only electric dried watermelon is profitable at mean WTP.
dc.format.mediumborn digital
dc.format.mediummasters theses
dc.identifierBanning_colostate_0053N_18954.pdf
dc.identifier.urihttps://hdl.handle.net/10217/240993
dc.languageEnglish
dc.language.isoeng
dc.publisherColorado State University. Libraries
dc.relation.ispartof2020-
dc.rightsCopyright and other restrictions may apply. User is responsible for compliance with all applicable laws. For information about copyright law, please see https://libguides.colostate.edu/copyright.
dc.titleMarket access through innovation: the case for dried watermelon in Malawi
dc.typeText
dcterms.rights.dplaThis Item is protected by copyright and/or related rights (https://rightsstatements.org/vocab/InC/1.0/). You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).
thesis.degree.disciplineAgricultural and Resource Economics
thesis.degree.grantorColorado State University
thesis.degree.levelMasters
thesis.degree.nameMaster of Science (M.S.)

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