Noah Chacon: capstone

Abstract

The artist's statement: In my design work, my goal is to create engaging visual communication for all audiences and draw on experiences from my Mexican American upbringing, a combination of cultural variety in color, typography, and iconography. I apply these experiences in my design approach to engage with a wider audience through meaningful, bold, and vibrant designs. I acknowledge the sacrifice and work members of my family had to endure and strive to continue this mindset in my practice. In my process of designing, I find the evolution throughout my process to be ever evolving. In this sense, my work is to be adaptable and willing to explore a variety of outlets and forms to achieve the desired outcome. When designing for a client, research, and ideation become of utmost importance. Proper understanding leads to proper designs, which result in a work that communicates, connects, and provokes.